The first thing we have to keep in mind when working with fonts and typefaces is where they came from, but more important who owns them and can we use them. I'll be the first to admit, having not gone to art school, the fact that fonts something that could be owned by an individual blew my mind. What with the internet today, if you see a font you like, 9 times out of 10 you can track it down, install it, use it, and never pay a dime. That was until I ran across the BookmanJF Complete Font by Jason Walcott, and started to do my research.
The Bookman Family of Fonts is pretty huge, it ranges from all types of designers who've had their hands in it, but the original designer is actually unknown. It was created in 1858, and influenced a handful designer fonts over the years. It wasn't until the 50s that the Bookman Font started being used by the advertisement business, and boomed throughout the 60s and 70s. This is where things get interesting: Back in the 80s, a huge number of fonts were converted to digital form, and if you were the designer that created the digital form of them, you now owned their digital form. Imagine being the designer to upload Helvetica!
That's when our research led us to Jason Walcott, a graphic designer and fine artist from Trenton, Michigan. Jason saw that the digital market was missing a particular Bookman Font, and until he created it the font had become one of the most sought after among designers online. We reached out to Mr. Walcott, who was kind enough to help us sort out the licensing and proper usage for our Midnight Bookman Capsule, giving us his approval for what we had in mind.
We're extremely stoked to not only be able to use The BookmanJF Complete, along with its elaborate swashes, on our latest capsule, but to have spoken with the creator himself. The Midnight Bookman features pullovers, tees, and accessories for our Summer / Fall 2019 Collection.
- The Midnight Society